What Do Young People Think?: September 2014

Tuesday, 16 September 2014

Should young people be directly involved in law making?

Great items we spotted today on Twitter:-

For full details, please visit: -

https://twitter.com/UKYP/status/511839443800432640

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Welcome

We live in a time where the focus by brands and businesses on engaging the youth market has reached pinnacle heights.

Young people are often thought of as a single cohort; for brands, they stand for freedom, colour and carefree attitudes.

However, when Chime Insight & Engagement, in collaboration with Rough Hill, spoke to over 1,500 young people aged 16-24 in 2013, we listened carefully to what they had to say and we uncovered a different, more nuanced story; a story driven by young people themselves, giving them back agency over how they are perceived by brands.

For brands who want to listen, this story will help them understand the audience they are trying to reach and form deeper bonds with this diverse group of people, held together by their common experiences of a rapidly changing world.

To learn more about how the youth research approach can help you, please contact caroline@cie.uk.com